At about 930pm on Tuesday night, the peace and quiet of HDG Towers was shattered by the flap of the letterbox and a thud as a yellow book arrived.
It’s on the Guardian, Telegraph and Daily Mail websites, even the BBC have given the game away – http://www.bbc.co.uk/news/technology-15968878 – so I will too…
Yes, our cryptic sponsored post – Can you crack it? – was sponsored by GCHQ as part of a recruitment drive – crack the code and you’re invited to apply for a a job.
We had a very simple idea to make a little splash for World Backup Day – offer a year’s backup for a very low price. Almost a loss leader, this would benefit us long term if people renewed at the full price plus boost our profile.
A couple of little tweets and a facebook post made sure that lots of people around Whitstable would know more about the service we offer plus hopefully they would benefit from a bargain offer. A nice little twitter campaign.
All over breakfast at the rather lovely Whitstable Castle.
It seems like every day there’s another networking event or breakfast club popping up. Whether it’s a group of people chatting over coffee, exchanging business cards to make mini appointments in a speed dating style, small town events or county wide socials, they all claim to boost your business.
And the network I’m a member of is no different, they claim to be the single most effective way of generating new business. What does make them different is that they measure how much business is being passed and you can actually work out what it’s worth.
You could quite easily spend an hour or two every day at some event or other, but how are you going to benefit if people are just turning up because it’s nice to have a chat?
I’m a member of Herne Bay & Whitstable BNI. It’s not just a networking club, it’s a referral network. That means that when you go along you’re not just trying to sell to everyone in the room. You actually go with the intention of finding them more business.
And if you give them business, they will want to give you business.
Each week, we pass business to each other on little referral slips. They contain the name and contact details of potential customers and information on what they need. They are not just cold calls, they are expecting your call, they already know about you – they’ve been warmed up!
This week I received 5 of those little slips of paper and handed out 3. But that’s not the end of the story.
Later on in the meeting, we actually acknowledge how much business those little slips of paper have brought to us. We pass little “Thank You” cards. These are used to measure performance of the group as a whole, as well as helping people see if their referrals are paying off. If your referrals are not warm enough, they won’t generate business.
So this was a great week for us. For starters, it was our first week in our new venue, Whitstable Castle, a great way to start a New Year. It was also a great week for “Thank You” cards. Over £19,000 worth of business was acknowledged this week alone.
If you want to grow your business and share some of that, drop me a line and I’ll tell you more!
Or you can go somewhere for a coffee and a chat and just hope that something comes out of it, one day…
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