I am a proud member of my local BNI group – Herne Bay & Whitstable – it generates lots of work for us. Yes, even more than our website and social media presence*. But the two are not mutually exclusive.
A couple of weeks ago, Jim (our Canterbury Electrician), gave a talk in his “Education Slot” about the importance of preparing your 60 seconds. Each week, each member has 60 seconds to remind the other members, and visitors, of what they do and what kind of work they are looking for. Obviously, they get other opportunities, but that 60 seconds is an important part of it.
Now, some people will come up with the same 60 seconds week in, week out, and the trouble with this is people will naturally switch off. Including the person saying it. The other approach is thinking of the 60 seconds on the way there in their car or, even worse, during the previous member’s slot. And you know what? If you make something up that quick, everyone can tell!
It’s important to put aside just a few minutes each week to think about your 60 and what you are going to ask for. Which made me think of my 10 minute presentation the week before…
I had spent 10 minutes giving all the members in the room some tips on using Facebook to promote their business. I then hogged at least another 5-10 minutes of the meeting answering lots of questions. A few members asked “how do you think of things to post?”
So it occurred to me, if you are putting a few minutes aside for your 60 seconds, rather than just use it at the next BNI meeting, why not post it on Facebook, Twitter and even LinkedIn too? Then you have at least one fresh thing to post each week.
Plus, if you tag your post – for example, on Twitter I’m going to tag mine #BNI #my60 – your followers may ask you what this BNI thing is. When you explain, you can invite them to visit, and the lifeblood of any BNI group is visitors.
* social media presence: horrible buzzwords used by “social media gurus” but I couldn’t think of a better term, any ideas?
A Microsoft Certified Professional with many years of large corporate experience and training, he now focuses on helping small businesses make the most of their IT.
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